Buscando soluciones innovadoras: de la tormenta de ideas al desarrollo de concepto

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Description: Una vez que hemos identificado claramente un problema o un re- to, el siguiente paso consiste en buscar una solución, muchas veces en forma de un nuevo producto o servicio. En este trabajo presenta- mos la ideación como un proceso mediante el cual generamos una gran cantidad de ideas que ofrezcan alternativas de donde elegir posibles soluciones. A continuación, procederemos a la revisión y clasificación de las ideas obtenidas para finalmente abordar el desarrollo de un con- cepto, en forma de producto o servicio, que dé una solución innovadora al problema original. Once a problem or challenge is clearly identified, the next step in the Design Thinking process would be to find a solution, often in the form of a new product or service. In this report, ideation is introduced as a process to generate a large number of ideas that offer alternatives from which to choose possible solutions. Next, the ideas obtained will be reviewed and classified to eventually address the development of a concept, in the form of a product or service, that provides an innovative solution to the original challenge.

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