Neural signals of video advertisement liking

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This is the online repository for analysis scripts and results for the following paper: Chan, H.-Y., Boksem, M. A. S., Venkatraman, V., Dietvorst, R. C., Scholz, C., Vo, K., Falk, E. B., & Smidts, A. (2023). Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and their Temporal Dynamics. *Journal of Marketing Research*. https://doi.org/10.1177/00222437231194319 Please contact the corresponding author (hang_yee.chan@kcl.ac.uk) if you need more information.

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