The Bidirectional Causal Relation between Implicit Stereotypes and Implicit Prejudice

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Abstract Although stereotypes and prejudice are commonly regarded as conceptually distinct but related constructs, previous research remains silent on the processes underlying their relation. Applying the balance-congruity principle (Greenwald et al., 2002) to the concepts (1) group, (2) valence, and (3) attribute, we argue that the valence of attributes contained in a group-stereotype shapes ev...

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