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Description: As we continuously seek to bridge the intention-behaviour gap, behaviour researchers have acknowledged the potential influence of identity on behaviour. To really understand such an intricate relationship, research must delve into the depths of the identity-behaviour interaction to consider how identity is most influential regarding behaviour change? And does behaviour type play a role in the identity-behaviour relationship? This research uses a repeated measures approach to investigate identity, behavioural mechanisms, and behaviour types in everyday context. Outcomes will aid development of empirical understandings and behaviour change interventions. *This research forms part of Kristie-Lee Alfrey's PhD Thesis.