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<p>An international survey to measure risk perception of the coronavirus/COVID-19, and the influence of communications on that.</p> <p>The purpose of the study is to use this unique opportunity to assess the risk perception and associated behaviours of people across different countries to the current coronavirus pandemic. We will be looking at the effects of different communications on feelings of trust, perceptions of risk and behavioural intent and actions across countries with different cultural norms and different experiences of the pandemic.</p> <p>We will be looking at a number of issues, such as:</p> <ul> <li> <p>Finite pool of worry: does current concern for COVID-19 reduce people’s concern for other issues? We ask people to rate their concern for a number of issues from 1-10 and look at whether the sum of the numbers is generally around the same, regardless of the distribution of worries.</p> </li> <li> <p>Do people’s levels of concerns about COVID-19 vary depending on their exposure to different kinds of communication (official versus social) and different levels of pandemic exposure (affected personally versus not effected personally at this point)?</p> </li> <li> <p>How do people interpret and respond to different kinds of uncertainty communication in the highly emotional context of the pandemic (do they interpret uncertainty ranges as variation or uncertainty; does epistemic uncertainty undermine or enhance trust; do people react differently to epistemic and aleatory uncertainty?)</p> </li> <li> <p>What sources of information do people most trust (comparison between different countries)?</p> </li> <li> <p>How do prior beliefs, cultural norms, communications exposure and situational factors affect people’s response to advice?</p> </li> <li> <p>What messages have people heard, understood, trusted, and acted on?</p> </li> <li> <p>What do people think about official responses to the crisis, and how does that vary by country, personal experience of the disease, official response and communications?</p> </li> <li> <p>Does the addition of causal reasoning in advice/response plan communication increase understanding, memory and intention to follow advice?</p> </li> </ul> <p>This requires a number of measures and questions about demographics, beliefs and experiences.</p> <p>We will be making the survey data about demographics, beliefs and experiences publicly available as soon as we have it. The experimental components of the survey we will publish as soon as we have analysed them.</p>
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