The Upworthy Research Archive is an open dataset of thousands of A/B tests of headlines conducted by Upworthy from January 2013 to April 2015. This repository includes the full data from the archive.
**Learn more about the archive at the project's main website: [upworthy.natematias.com](https://upworthy.natematias.com)**
This repository includes the following files:
- **02.2021-create-research.samples.py**: the python code used to create the research samples. Python version 3.8.3
- **upworthy-archive-datasets/**: tests from the archive, split into three files:
- **Exploratory data**: upworthy-archive-exploratory-packages-03.12.2020
- **Confirmatory data**: upworthy-archive-confirmatory-packages-03.12.2020.csv
- **Holdout data**: upworthy-archive-holdout-packages-03.12.2020.csv
- **Undeployed data**: upworthy-archive-undeployed-packages.01.12.2021.csv
- **google-analytics-data/**:
- Contextual information exported from the Upworthy Google Analytics Account
- **upworthy-timestamped-screenshots/**:
- time-stamped screenshots from the archive.is, showing articles on the Upworthy website that were linked to from tests
### Project Team:
- [J. Nathan Matias](https://natematias.com/), Assistant Professor, Cornell University: co-lead
- [Kevin Munger](http://www.kevinmunger.com/), Assistant Professor, Penn State University: co-lead
- [Marianne Aubin Le Quere](https://mariannealq.com/), PhD student, Cornell University: data validation and documentation
- [Charles Ebersole](http://charlesrebersole.weebly.com/), Postdoc, University of Virginia: data controller
### License:
The Upworthy Research Archive is available through an agreement between Good/Upworthy and Cornell University. Cornell University is publishing the Upworthy Research Archive, all code in this repository, and documentation under a Creative Commons Attribution 4.0 International License.
![Cornell College of Agriculture and Life Sciences][2]
![Penn State College of the Liberal Arts][3]
[2]: https://upworthy.natematias.com/assets/images/cornell-cals-logo.png
[3]: https://upworthy.natematias.com/assets/images/psu-college-liberal-arts.png
