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Category: Data

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Note that prior to uploading the datasets they were de-identified by removing the two identifying variables: 1) RID (assigned by Nielsen); and 2) ZIPCODE. Acknowledgement or inclusion as an author is a condition of publishing from this dataset.

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  • 1 - Full Sample (30,689)


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  • 2 - Screened Sample (26,488)


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  • 3 - Weighted Sample (26,488)


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  • 4 - Weighted Cleaned Sample (26,468)


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  • 5 - Frozen Analytic Sample (1,817)


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