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Touching the Base: Heart-Warming Ads Moved Viewers to Partisan Tears in the 2016 U.S. Election
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Authors: Seibt, B., Schubert, T. W., Zickfeld, J. H., & Fiske, A. P.
Some political ads used in the 2016 U.S. election evoked feelings colloquially known as being moved to tears.We conceptualise this phenomenon as a positive social emotion that appraises and motivates communal relations, is accompanied by physical sensations (including lachrymation, piloerection, chest warmth), and often labelled …
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