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Category: Project

Description: This is the OSF page for the research project "Spending reflects not only who we are but also who we are around: The joint effects of individual and geographic personality on consumption". In this project, looking through a socioecological lens, we use Big Data from two different sources (bank account data from an app, large-scale online survey data) to examine whether individual (spending) behavior is driven by (1) an accumulation of individual dispositions alone or (2) a more complex interplay of our personality and ambient social norms. To that end, this project page hosts (1) the pre-registration for the project (entitled: "Does where we live define what we buy? - Using Big Data to study the effects of regional social norms on spending behavior"), (2) analysis code and study materials from the project. Please note, that we are not at liberty to share the UK spending data, as this would constitute a violation of the ethics approval of the study. Meanwhile, the second large-scale data resource of our study, the BBC Lab dataset is freely available from the UK Data Service, courtesy of the BBC and the University of Cambridge (https://beta.ukdataservice.ac.uk/datacatalogue/doi/?id=7656#!#1).