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Effects of low calorie and unit information on perception of alcoholic beverages
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Description: The aim of this study was to investigate the effect of unit and calorie information on ratings of drink liking and choice. Participants were asked to drink and rate small amounts of beer and white wine. All drinks were the same (standard strength drinks). However, participants were randomised to be told the drinks were either "low calorie", "low unit" or "standard calorie/unit" drinks.
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