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Van Bavel, J.J., Packer, D.J., Haas, I.J., & Cunningham, W.A. (2012). The importance of moral construal: moral versus non-moral construal elicits faster, more extreme, universal evaluations of the same actions. PLoS ONE, 7, e48693. 10.1371/journal.pone.0048693.
We conducted three experiments showing that evaluations are also susceptible to the influence of moral versus non-moral construal.