The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing

Isham, Amy

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The Influence of Framing Plant-Based Products in Terms of Their Health vs. Environmental Benefits: Interactions with Individual Wellbeing

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Amy Isham

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Description: Two experiments examining the influence of environmental vs. health product labelling and consumer situational wellbeing on product liking and willingness to pay. Paper published in the International Journal of Environmental Research and Public Health

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