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Disclosing the virtual nature of virtual influencers: The effect of disclosure prominence and the role of product digitality

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Description: In this project, we examine the persuasive impact of different types of influencers (human, virtual influencer explicitly disclosed, virtual influencer implicitly disclosed) and their interaction with the product congruency (high tech vs low tech).

License: CC-By Attribution 4.0 International

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Study 2_ Comparison of human and virtual influencers and the moderating impact of product congruency | Registered: 2024-03-13 07:10 UTC

Breves & van Berlo
In this project, we want to analyze the persuasive impact of different types of influencers (human, virtual influencer explicitly disclosed, virtual i...
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Comparison of human and virtual influencers and the moderating impact of product congruency | Registered: 2024-03-01 15:08 UTC

Breves & van Berlo
In this project, we want to analyze the persuasive impact of different types of influencers (human, virtual influencer explicitly disclosed, virtual i...
Recent Activity

Recent Activity

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