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This is the replication project of study 1 of the Griskevicius, Tybur and Van den Bergh paper 'Going Green to Be Seen: Status, Reputation and Conspicuous Conservation' (2010), for the Collaborative Replications and Education Project (CREP). This replication is part of a research internship by research master students of Tilburg University, The Netherlands. All materials, results, and the replication report can be found within the components of this project page. The main hypothesis of study 1 by Griskevicius et al. (2010) is: Activating status motives increases the likelihood of choosing the green product relative to the same green product in the control condition. In the original paper, results showed that activating status motives increased participants’ preference for pro-environmental green products over luxurious non-green products for a car, a household cleaner and a dishwasher. The differences between the control and status conditions were statistically significant for all products. This effect of status was also significant when the three products were combined into a composite. For this replication project, 201 students (37 men, 164 women) at Tilburg University participated in the study for course credit. All materials were translated into Dutch. Additionally, a political ideology measure was included at the suggestion of the authors of the original paper. The results of the replication showed that activating status motives increased participants’ mean preferences for pro-environmental green products over luxurious non-green products for the car and household cleaner, but not for the dishwasher. However, the differences between the control and status conditions were not statistically significant for any of the products. Furthermore, making a composite variable of the three products did not result in a statistically significant effect of status. Finally, including political ideology as a moderator did not yield any statistically significant changes either. In conclusion, the replication study failed to find the effects of the original paper. Further replications with a larger sample size are needed for more reliable interpretations of the effect of status motives on the likelihood of choosing green over non-green products.
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