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Category: Project

Description: Despite the many sexual concerns experienced by new parents, and their reported desire for more information on this topic, both parents and health care providers remain reticent to broach the subject. The goal of this project was to disseminate evidence-based knowledge from our prior research in a way that was accessible, engaging, and would spark further interest and communication for both new parents and healthcare providers. We developed five, brief YouTube videos, each featuring a core research finding. Following an empirically-supported strategic knowledge translation plan, we disseminated the videos to our target audiences. From the date of the launch, the videos had a reach of 91,766 views from 14 countries, with viewers watching an average of 90% of a video. Overall, this project demonstrated that YouTube videos are an acceptable and effective way to disseminate evidence aimed at raising awareness of factors affecting sexuality in the transition to parenthood.