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This project comes from Georgia Gwinnett College in Lawrenceville, Georgia. It is a replication of the Griskevicius, Tybur and Van den Bergh paper "Going Green to Be Seen: Status, Reputation and Conspicuous Conservation" (2010). We are completing this project as part of our degree requirement in a Research Methods course. We replicated study 1 from Griskevicius et al. (2010). The hypothesis from this study was: Activating status motives increases the likelihood of choosing the green product relative to the same green product in the control condition. In the original study, Griskevicius et al. (2010) found that priming the idea of status and success lead to participants choosing greener products even though those products were less efficient. We conducted a direct replication of the original study. We did not be adding any additional measures nor did we make any changes to the original protocol. For our study, we gathered 142 participants from introduction to psychology courses from our college. They were offered course credit for partaking in our study. The participants read one of the two stories used in the original study by Griskevicius et al. (2010). For the dishwasher choice, we found that individuals in the status motive condition selected the eco-friendly option significantly more than individuals in the control condition. This was consistent with the original findings of Griskevicius. However, there were no differences between conditions for the other two choices, which were the car and the cleaner. In the original Griskevicius et al. study, individuals in the motive condition were more likely to select the green option for those two products. When a composite measure of choices was created, we also failed to find differences between conditions. In contrast, the original Griskevicius et al. paper found a significant effect of motive condition when they conducted this analysis. The abstract from the original study is listed below. "Why do people purchase proenvironmental “green” products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a “costly signal” associated with status, we examined in 3 experiments how status motives influenced desire for green products. Activating status motives led people to choose green products over more luxurious nongreen products. Supporting the notion that altruism signals one’s willingness and ability to incur costs for others’ benefit, status motives increased desire for green products when shopping in public (but not private) and when green products cost more (but not less) than nongreen products. Findings suggest that status competition can be used to promote proenvironmental behavior." (Griskevicius et al., 2010, p. 392).
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