The Social Costs of Participating in Multi-Level Marketing Companies: A Longitudinal Study


Date created: | Last Updated:


Creating DOI. Please wait...

Create DOI

Category: Project

Description: One-paragraph proposal: This study will investigate how multi-level marketing (MLM) companies impact the social networks of their participants. The financial costs of MLM participation have been well-documented in past research; the most widely-cited figure, the product of 20 years of research on over 600 MLMs, estimates that 997 out of 1,000 participants lose money over the course of their participation in such companies (Taylor 2016). This study will examine a different type of cost for participants: the potential erosion of one's social network. To this end, I will investigate thousands of Twitter "snapshots"--data points generated by individual Tweets, capturing the given user's Twitter bio, Follower count, and more--over time, using longitudinal changes in one's Follower count to indicate changes in one's social network. Keywords: doTERRA, Jeunesse, Younique, Amway, Avon, Herbalife, Mary Kay, Rodan + Fields, Nu Skin, Melaleuca, Primerica, LuLaRoe, and many more...


Loading files...


Recent Activity

Loading logs...

OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information, see our Privacy Policy and information on cookie use.

Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.