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Impact of response scale direction on survey responses to factual/behavioral questions
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Category: Project
Sample size: 1729
Field period: 09/13/2013-12/13/2013
Abstract:
The existing research studying the impact of scale direction suffers from several weaknesses. First and foremost, the majority of the literature on scale direction has focused on attitudinal questions. To advance research in this topic, this study examines the impact of scale presentation order on answers to frequency/behavioral quest…
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