Main content
Advergames and consumer brand engagement /
Dataset (.csv)
- Zeph M. C. van Berlo
- Xulan Chen
Date created: | Last Updated:
: DOI | ARK
Creating DOI. Please wait...
Category: Data
Description: This is the dataset used for the analysis in the paper titled 'Advergames and consumer brand engagement: Experiential satisfaction as a mediator of gamified advertising effects'.