This archive contains the data from this paper: Eijlers, E., Smidts, A., Boksem, M.A.S. Measuring Neural Arousal for Advertisements and Its Relationship With Advertising Success (2020) Frontiers in Neuroscience, 10.3389/fnins.2020.00736. **Folder structure** raw_eeg_data: The raw Biosemi data files processed_data: The data preprocessed and transformed to the freq domain, as described in the paper other_data: The ads (JPGs), the port codes, the coding of the ads, and the panel data for the ads
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