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Description: Motivated by issues with negatively formulated items affecting the psychometric quality of survey scales, this paper reports the development of a positive-item version of the Visual Aesthetics of Websites Inventory (VisAWI), the VisAWI-pos. A set of positive alternatives for the negative items of the VisAWI scale were developed and then evaluated in a first study (N= 41). Afterward, a pre-registered second study (N= 966) was conducted to validate this new positive version of the VisAWI. In addition, the VisAWI's English version was formally validated for the first time. Results showed that the English VisAWI has comparable psychometric qualities to validated versions in other languages. Furthermore, the VisAWI-pos provided matching results to the original VisAWI while exhibiting equal or improved psychometric quality, both in terms of reliability and validity.