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Category: Project

Description: This study describes the analysis plan for a randomized controlled trial evaluating the effect of the use of sales targets and Twitter as a medium for financial literacy and marketing amongst second-hand clothes sellers in a market in Nairobi, Kenya. In 2014 we randomly selected stallholders to be part of four different treatment groups that either received ?financial literacy advice through Twitter, ?financial literacy and marketing advice through Twitter, or two different types of sales target approaches. This study aims to identify the impact of these interventions on business practices and overall business performance. This plan outlines our evaluation questions, outcomes of interest,and a proposed econometric approach