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The use of visual marketing to increase the well-being of neurodiverse populations  /

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Description: Dyslexia and other neurodevelopmental differences accompany affected individuals in everyday life beyond their education and professional careers. In this project, we investigated whether working memory load differs in dyslexia using non-linguistic stimuli from consumer psychology. Specifically, we examined potential differences by the number and location of brand logos in a display and their type. This research has been conducted online.


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