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<p>Studies have shown that text messages with friendly emojis were judged as equally appropriate and even more likable when they were believed to be sent by a man compared to a woman (Butterworth et. al., 2019). Considering cultural variation in gender role belief, the current study investigates whether people’s cultural background will influence their attitudes towards emoji usage of male vs. female. It is hypothesized that instructions with emojis by a male voice will not negatively impact target judgments among Americans. In contrast, instructions with emojis by a male voice will negatively impact judgments among Chinese participants who may hold a more essentialized view of masculinity. As predicted, the results confirmed that Chinese participants hold a less equal view towards gender roles. However, the expected GRB cultural difference doesn’t result in different judgments towards emoji-using males—males would be judged more favorably when using friendly emojis no matter how essentialized the gender roles are in each culture.</p>
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