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Description: Learning advances through repetition. A classic paradigm for studying this process is the Hebb Repetition Effect: immediate serial recall performance improves for lists presented repeatedly as compared to non-repeated lists. Learning in the Hebb paradigm has been described as a slow but continuous accumulation of long-term memory traces over repetitions (e.g., Page & Norris, 2009). Furthermore, it has been argued that Hebb repetition learning requires no awareness of the repetition, thereby being an instance of implicit learning (e.g., Guérard et al., 2011; McKelvie, 1987). While these assumptions match the data from a group level perspective, another picture emerges when analyzing data on the individual level. We used a new Bayesian hierarchical mixture model to describe individual learning curves. In two preregistered experiments, using a visual and a verbal Hebb repetition task, we demonstrate that (1) individual learning curves show an abrupt onset followed by rapid growth, with a variable time for the onset of learning across individuals, and that (2) learning onset was preceded by, or coincided with, participants becoming aware of the repetition. These results imply that repetition learning is not implicit, and that the appearance of a slow and gradual accumulation of knowledge is an artifact of averaging over individual learning curves.