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Category: Methods and Measures

Description: Self-report and external rating measures. The first survey included an English language comprehension test [see Appendix C] to identify potential low-quality respondents (i.e., participants who use server-farms and are not located in the target countries; c.f., Litman, Robinson, Moss, & Gautam, 2018). The marketing flyers that were submitted from participants were independently scored by four raters (blind to the experimental conditions) using four items (see Appendix H) adapted from Rosing et al. (2018) on a 5-point scale. These items focus on the product facet of innovation (i.e., the “innovative outputs implemented”) rather than the process facet of innovation (i.e., “behaviors, actions, and cognitive processes that a person (…) engages in when attempting to generate and implement creative ideas”; Hughes et al., 2018, p. 13).