NFC Eye Tracking Study

doi:10.17605/OSF.IO/CJ4ZE

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Participants were randomized to view physical activity messages optimized for ether central route processing (strong arguments) or peripheral route processing (feel good, mental short-cuts). Eye tracking devices assessed attention and questionnaires were used to assess differences in physical activity determinants, quality of the user experience, NFC and perceived relevance. It was hypothesised that participants viewing messages matched to their processing style (based on need for cognition) would show greater attention, and be more persuaded (change in physical activ ity determinants).

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