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**Original citation:** [Lu, J., Liu, Z., & Fang, Z. (2016). Hedonic products for you, utilitarian products for me. *Judgment and Decision Making, 11*(4), 332-341.][1] **Target of replication:** The target of our replication is why consumers who made decisions for others preferred hedonic products over utilitarian products more than those who made decisions for themselves and whether the anticipatory guilt level is responsible for it. The project contains: ------------------------- 1. [Study Materials][2], 2. [Raw Data][3], 3. full set of [Analyses][4] as well as the 4. [Pre-data][5] and 5. [Post-data Replication Report][6]. [1]: http://journal.sjdm.org/16/16428a/jdm16428a.pdf [2]: https://osf.io/9uuzf/ [3]: https://osf.io/xr8h4/ [4]: https://osf.io/vjvrz/ [5]: https://osf.io/chqcc/ [6]: https://osf.io/sdmfp/
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