This site contains the primary data collected for and reported in Spiller & Belogolova, Journal of Consumer Research. It does not currently include the movie review data used in Study 3. Ethnicity data and raw text of open-ended explanations are not reported to prevent inadvertent identification of individuals. The data necessary to replicate the reported analyses of open-ended explanations (word counts and use of first-person personal pronouns) are reported. If you have any questions, please contact the Stephen Spiller (stephen.spiller@anderson.ucla.edu).