Main content

Beyond Burger King's Beyond Burger: Discourse analysis of Starbucks & KFC plant-based meat launches in China

  0

Date created: 2020-07-09 01:29 PM | Last Updated: 2022-01-03 03:14 AM

Category: Project

Description: This research explores consumer acceptance of plant-based alternatives through an analysis of social and state media responses to KFC and Starbucks’ launch of PBA menu items in China in April 2020.

Files

Files can now be accessed and managed under the Files tab.

Citation

Tags

Chinese studyConsumer attitudesplant-based meat

Recent Activity

Unable to retrieve logs at this time. Please refresh the page or contact support@osf.io if the problem persists.

OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
Accept
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information, see our Privacy Policy and information on cookie use.
Accept
×

Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.

Copyright © 2011-2025 Center for Open Science | Terms of Use | Privacy Policy | Status | API
TOP Guidelines | Reproducibility Project: Psychology | Reproducibility Project: Cancer Biology