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User engagement in gameplay videos containing loot box openings
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Description: We plan to examine whether user engagement for YouTube gameplay videos displaying the opening of loot boxes is higher than for gameplay videos not containing any action of loot box opening. We therefore gathered video statistics such as video view count, like count and comment count and computed relative user engagement measures such as comment frequency, comment latency and like frequency to compare these between loot box and non loot box videos within any channel. We expect that values of these user engagement measures will be higher for gameplay videos containing loot boxes than for videos not containing loot boxes.
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