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Category Bias in Similarity Ratings: The Influence of Perceptual and Strategic Biases in Similarity Judgments of Faces
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Description: Abstract: After category learning, same-category items tend to be rated as more similar than items from different categories. Whether this category bias in similarity ratings reflects true changes in perception or a strategic judgement bias to rate same-category items more similarly has been debated. The current study investigated the influence of perceptual and strategic judgement biases on perceived similarity ratings of face stimuli. Post-learning category bias was measured after learning one of two category structures. In a similarity-consistent structure, faces within a category shared physical features and category bias could reflect a combination of strategic bias and true perceptual changes. In a similarity-inconsistent structure, category membership was orthogonal to physical features and category bias could only be driven by strategic bias to rate same-label faces as more similar. We found a strong category bias after learning, but only when category labels could be aligned to the similarity structure. These findings indicate that category bias in this paradigm is primarily driven by a perceptual rather than a strategic bias, consistent with proposals that category learning can stretch or shrink perceptual space by biasing attention toward category-relevant and away from category-irrelevant features. More broadly, these findings contribute to our understanding of category-driven biases, such as social stereotypes, and suggest their emergence may be supported or limited by the underlying category structure.