On Breaking Functional Fixedness. How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal

Sara Caprioli; Christoph Fuchs; Bram Van den Bergh; Christoph Fuchs

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On Breaking Functional Fixedness. How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal

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Sara Caprioli
Christoph Fuchs
Bram Van den Bergh
Christoph Fuchs

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