Loading wiki pages...

Wiki Version:
<p>In recent years, several instances of political actors creating fake grassroots activity on the Internet have been uncovered. We propose to call such fake online grassroots activity <em>digital astroturfing</em>. In this paper, we lay out a conceptual map of the phenomenon of digital astroturfing. To that end, we first define digital astroturfing as a form of <em>manufactured</em>, <em>deceptive</em> and <em>strategic</em> top-down activity on the Internet initiated by political actors that mimics bottom-up activity by autonomous individuals. Next, we explore a <em>typology of digital astroturfing</em> according to the dimensions of the target of digital astroturfing, the political actors who engage in digital astroturfing and the goals of the digital astroturfing activity. Following the discussion of our proposed typology, we introduce the concept of <em>digital astroturfing repertoires</em>, the possible combinations of tools, venues and actions used for digital astroturfing efforts. Finally, we discuss how to prevent or curb digital astroturfing by implementing certain restrictive or incentivizing <em>countermeasures</em>. The main use of this conceptual study is to serve as a basis for future empirical work. Even though empirical research on digital astroturfing is inherently difficult since digital astroturfing is a clandestine activity, it is not impossible. We suggest some viable research strategies.</p>
OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information, see our Privacy Policy and information on cookie use.

Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.