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<p>Previous literature has illustrated a relationship between social attraction and similarities in musical preferences (Bakagiannis & Tarrant, 2006), the bulk of research attributing this relationship to one’s ability to predict personality traits based on musical preference (Rentfrow & Gosling, 2003). Other researchers have suggested shared values as the mechanism behind this increase in social attraction (Boer, et al., 2014). However, the evidence supporting this theory does not convincingly explain why music taste leads to assumed similarities in values more effectively than similarities in other preferences such as cuisine or film.</p> <p>The current study attempts to test this hypothesis in the opposite direction. Participants were asked to name music they believe is popular for others based on political ideology. An initial study only included politically liberal British youth and asked what they believed politically conservative British youth listen to. Results were consistent with popular contemporary music and didn’t illustrate a pattern specific to conservatism. Therefore, additional data was collected, with two surveys separated between younger and older adults. Additionally, participants were asked to rate their perceptions of music preferences for both political liberals and political conservatives, regardless of their own political persuasion. Results for this second phase are still undergoing analysis, but we predict that perceptions of preferences among younger participants will still reflect current popular music with few differences between conservatives and liberals, however results from the middle-aged adult survey might indicate more perceived differences between musical preferences for conservatives and liberals.</p>
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