Abstract: The analyses of citation counts and the Impact Factor have long formed the basis of research evaluation at the individual, institutional, and national levels. While an important indicator of scholarly interest and reuse, citations do not entirely capture the impact that a given piece of research makes, nor does it provide insight into every facet of research activity. This concept is known as the 'Evaluation Gap'. Over the past decade or so, new forms of research evaluation have begun to gain traction among policymakers, including those who hire and promote academics. Starting with the atlmetric revolution, scientometricians are looking at awarded grants, patents, policy documents and a range of other indicators to give a more complete picture of research activity and outputs. -- Phill Jones, PhD Director of Publishing Innovation Digital Science Consultancy Mobile: +44 7972 846826 E-mail: p.jones@digital-science.com Twitter: phillbjones <https://twitter.com/phillbjones> Web: www.digital-science.com Custom reporting and analysis to help you make better decisions faster.