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This is the replication project of the first study of the Griskevicius, Tybur and Van den Bergh paper 'Going Green to Be Seen: Status, Reputation and Conspicuous Conservation' (2010), for the Collaborative Replications and Education Project (CREP). This replication is part of a research class at Brigham Young University - Idaho, in Rexburg, ID, USA. All materials, results, and the replication report can be found within the components of this project page. Click "read more" below or choose the "Wiki" option above for further information. Contact Aubrey Gehmlich (geh14001@byui.edu) with any questions or concerns. 168 students will be tested in a large private university. They will participate in an online Qualtrics survey created by the researchers in a controlled classroom setting. They will be evaluated to see if status affects whether or not they choose environmentally green products. This study will have a two between-subject design which consists of a short story related to status vs a short control story, and a choice between three green and not green products. To measure the findings for each of the product choices a three chi-squared tests of independence will be run. To have a composite score, a one-way between-subject analysis of variance (ANOVA) will be run. **Abstract** In society, it has become apparent that there is a strong motivation at times to buy environmentally “green” products. The appearance of altruism is hypothesized to be the reason so many are drawn to these choices. In this replication of Griskevicius and Tybur’s 2010 study “Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation,” there is a plan to further examine how a person's status affects how “green” someone is. Specifically, the replication will either validate or refute the idea that those with more status are more motivated to appear altruistic and therefore more motivated to go “green.” The hypothesis of this replication is that people who are placed in a higher status positions will be more willing to choose environmentally friendly products so that they will appear altruistic to those around them.
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