This page contains data files and materials related to Williams, Masser, & Sun's *Revisiting the Effect of Anthropomorphizing a Social Cause Campaign*.
There is a component each for Experiments 1-3, as well as one that includes a write-up of and data file for the four conditions not reported in the manuscript from Experiment 1 (see Footnote 1 in the manuscript). All data files are provided in both SPSS and Excel format. In the Excel version of the data files, variable details appear in Sheet 2.