Main content

Date created: | Last Updated:

: DOI | ARK

Creating DOI. Please wait...

Create DOI

Category: Project

Description: Should consumer researchers employ silicon samples and artificially generated data based on large language models, such as GPT, to mimic human respondents’ behavior? In this paper, we review recent research that has compared result patterns from silicon and human samples, finding that results vary considerably across different domains. Based on these results, we present specific recommendations for silicon sample use in consumer and marketing research. We argue that silicon samples hold particular promise in upstream parts of the research process such as qualitative pretesting and pilot studies, where researchers collect external information to safeguard follow-up design choices. We also provide a critical assessment and recommendations for using silicon samples in main studies. Finally, we discuss ethical issues of silicon sample use and present future research avenues.

Files

Files can now be accessed and managed under the Files tab.

Citation

Tags

Recent Activity

Loading logs...

OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
Accept
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information, see our Privacy Policy and information on cookie use.
Accept
×

Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.