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TikTok Regional Election Monitoring 2024: Methods Report
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Description: This project contains the methods report for the TikTok Regional Election Monitoring 2024 study conducted by the Potsdam Social Media Monitor (PSMM). The study examined the effectiveness of different political parties in reaching potential voters on TikTok, specifically focusing on the exposure of politically neutral young voters to content from various parties in three German states (Brandenburg, Saxony, and Thuringia). The report outlines the research design, data collection methods using Social Research Bots (SRBs), and key variables of interest.
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