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Category: Project

Description: Abstract Could judgments about others’ moral character be changed under group pressure? In Study 1 (N =103), participants first judged targets’ moral character privately and two weeks later in the presence of three real humans who disagreed with them. Under the group’s pressure, moral conformity occurred, on average, 43% of the time. In Study 2 (N = 138), group pressure was produced by avatars allegedly controlled by humans or AI. While replicating the effect of moral conformity (at 28% of the time), we find that the moral conformity rate for the human and AI-controlled avatars did not differ. Our results suggest that human and nonhuman groups shape moral character judgments, shedding new light on the potential social consequences of moral conformity in the modern digital world.