Main content
TANF A/B Letter Testing
Date created: | Last Updated:
: DOI | ARK
Creating DOI. Please wait...
Category: Project
Description: Deadlines. The word itself sparks anxiety. When deadlines are about something like renewing your eligibility for public assistance, the stakes are high. To help families navigate the process of renewing their eligibility for vital government supports, we tested reminder letters. Rather than focusing on long, regulated language, we designed the letters using user-centered design and behavioral science. The letters were sent to District residents in the Temporary Assistance for Needy Families (TANF) program. The letters increased the number of families who renewed their eligibility by 14%. Based on these findings, the Department of Human Services (DHS) has started sending these reminder letters as part of their standard business process.