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Fail videos showing mishaps/accidents are very popular on YouTube. But is this genre affected by sexism, that is, are women portrayed more often than men in an objectifying, sexualized manner in the video clips (H1), and are women more likely than men to be the target of gendered online hate speech in the video comments (H2)? Quantitative content analyses of 500 video clips (derived from 50 videos) and of 1,000 video comments (derived from 5 “male” and 5 “female” videos) from YouTube’s most popular fail video channel FailArmy were conducted.
Döring, N. & Mohseni, M. R. (2019). Fail Videos and Related Video Comments on YouTube: A Case of Sexualization of Women and Gendered Hate Speech? Communication Research Reports, 36(3), 254-264. https://doi.org/10.1080/08824096.2019.1634533
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