THE MORAL SIGNIFICANCE OF ETHICS AND ETHICAL ASPECTS IN MARKETING COMMUNICATION STRATEGY: A DESCRIPTIVE STUDY

Dawle, Abhijeet

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THE MORAL SIGNIFICANCE OF ETHICS AND ETHICAL ASPECTS IN MARKETING COMMUNICATION STRATEGY: A DESCRIPTIVE STUDY

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Abhijeet Pralhadrao Dawle

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Description: Sanjay Shrivastava, Abhijeet Dawle, “The Moral Significance of Ethics and Ethical Aspects in Marketing Communication Strategy: A Descriptive Study”, EPRA International Journal of Multidisciplinary Research, ISSN Online: 2455-3662, Vol. 5, Issue no. 11, pp.103 – 106, November 2019.

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