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The aim of this study is to estimate the impact of exposure to two different types of e cigarette cues on tobacco smoking and vaping urges. Four groups of UK adults, varying in smoking (i.e., current or former) and vaping (i.e., uses or does not use) status, will be randomly assigned to view one of four short videos and complete a questionnaire online. The videos will show the same conversation between two actors but vary in the following: (a) someone vapes using a cigalike e-cigarette; (b) someone vapes using a tank-system e-cigarette; (c) someone smokes a tobacco cigarette, (d) someone performs an action involving hand and face that does not involve vaping or smoking.