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"Ultraprocessed" food label experiment

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Affiliated institutions: University of North Carolina at Chapel Hill

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Description: Within-subjects online experiment to test “ultraprocessed” label

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How promising are “ultraprocessed” front-of-package labels? A formative study with US adults

Abstract: High levels of food processing can have detrimental health effects independent of nu-trient content. Experts and advocates have proposed adding information about food processing status to front-of-package labeling schemes, which currently exclusively focus on nutrient content. How consumers would…

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