Motivation in Mission Statements

Contributors:
  1. Dana Kanze
  2. E. Tory Higgins

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Description: The way an organization pursues its goals, articulated in its mission statement, predicts workplace discrimination among US franchised companies. These goal pursuit motivations remain strong predictors alongside other previously known factors that predict workplace discrimination. As in our previous research, we identified this relationship in a large observational field study comparing companies involved in workplace discrimination lawsuits to their non-violating peers. We proceeded to experimentally manipulate these goal pursuit motivations in mission statements to pin down the causal role that motivations play in workplace discrimination.

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