The effect of question structure on self-reported drinking: Ascending versus descending order effects.

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Response-order effects refer to differences in participant responding based on the order of questionnaire response options. Theory predicts primacy effects (options presented earlier are more frequently endorsed). We predicted primacy effects for unipolar scales related to alcohol. Undergraduates (N = 791) completed questionnaires on drinking motives, personality, and alcohol problems. Participant...

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