Strong health messages increase audience brain coupling


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Description: This project contains data and supplementing material to reproduce results and figures of the Study "Strong health messages increase audience brain coupling" authored by Martin A. Imhof, Ralf Schmälzle, Britta Renner, & Harald T. Schupp. Contact:


Figure from NeuroImage manuscript (CC-BY-NC-ND) In this study, we used electroencephalography (EEG) to capture brain responses of young adults while viewing real-life video messages about risky alcohol use. The health messages varied in perceived effectiveness ("Strong"/"Weak"). We found that strong, more effective messages prompted enhanced inter-subj...


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