Warning: This OSF project is public, but the figshare project 24052 is private. Users can view the contents of this private figshare project.

Interaction Of Brand And Taste In The Liking Of Cola Drinks By School Children

  1. Hanna Bartneck

Date created: | Last Updated:


Creating DOI. Please wait...

Create DOI

Category: Project

Description: Sugar sweetened soft drinks play an important role in obesity and world wide brands, such as Coca Cola, spend considerable resources on branding and advertising. As a result, their soft drinks tend to be up to 2.5 times more expensive than store brand cola drinks. We investigated the effect that the taste and the label has on the liking of cola drinks by school children. Taste did not have any significant effect and there was a significant interaction effect between the label and the taste. The children preferred cola drinks with their correct labels. A familiar brand with a familiar taste is liked more and the Coca-Cola company with its large advertising campaign and market share take advantage of this effect.

License: CC0 1.0 Universal

This project represents an accepted preprint submitted to PsyArXiv . Learn more about how to work with preprint files. View preprint


Loading files...




Recent Activity

Loading logs...


Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.

Create an Account Learn More Hide this message